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The BEST Way to Show Gratitude

The BEST Way to Show Gratitude

This was my favorite part of the book Reinforcements by Heidi Grant: “The most powerful reinforcer to helping others is, “The opportunity to see one’s own effectiveness…people want to see or know the impact of the help they have given or will give....This is actually...

De-Stress your Holiday!

De-Stress your Holiday!

“It’s the most wonderful time of the year,” says the top 40 holiday playlists every December - but is it true? The holidays are supposed to be a fun, relaxing time to be spent with family and friends but sometimes we get so caught up in the details that we can’t truly...

Attitude of Gratitude!

Attitude of Gratitude!

Everyone is talking about gratitude lately and for good reason. We all know that being grateful is important to the human experience, but what exactly does that mean?  Do we just think about gratitude or do we put it into action? What's the right amount of gratitude,...

The Gift of Giving

The Gift of Giving

Reflecting on my dive into the “cause marketing” world, I wondered why some businesses always seem to have more than enough business, regardless of natural attrition, entrepreneurial speed bumps, average service or any of a myriad of business dysfunction. We all know...

8 Reasons Your Business Should Give Back

8 Reasons Your Business Should Give Back

As a business owner the decision to support a charity or non-profits can be difficult. Not in the sense that choosing to help those in need is difficult. Rather that overcoming the fear that giving back will seriously impact your bottom line. This is not the case. In...

What is Cause Marketing?

What is Cause Marketing?

In this extraordinary era of transparency and social responsibility, consumers now hold businesses to much higher standards. The explosion of social media and increasing levels of activism across all demographics means businesses must do more to serve their...

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