Reflecting on my dive into the “cause marketing” world, I wondered why some businesses always seem to have more than enough business, regardless of natural attrition, entrepreneurial speed bumps, average service or any of a myriad of business dysfunction. We all know...read more
As a business owner the decision to support a charity or non-profits can be difficult. Not in the sense that choosing to help those in need is difficult. Rather that overcoming the fear that giving back will seriously impact your bottom line. This is not the case. In...read more
In this extraordinary era of transparency and social responsibility, consumers now hold businesses to much higher standards. The explosion of social media and increasing levels of activism across all demographics means businesses must do more to serve their...read more
meet the team
"I started WAITT back in 2014 while I was helping a friend get some more customers by giving to organizations in the community. Before long I was helping several businesses and WAITT was born."
Jim is the founder of ReWard Properties LLC and former Manager of Stone's Public House in Ashland. After leaving his job at Stone's (A Former Member Business) Jim decided to join the WAITT Cause Marketing Team as a Community Developer to spread the word and help grow the business.
Rich lives in Sturbridge, Ma where he has been introducing WAITT to local businesses. Rich is very involved in "Take a Swing at Cancer" and used to work in advertising (which we try not to hold against him).
Tika Keeler Millan
Tika lives in Boston, Ma where she has been helping to spread the word about WAITT Cause Marketing, and recruiting businesses to join the WAITT Member Business community.